Monday, January 16, 2006

King for a day

It seems MLK Day has been adopted as yet another retail holiday: A Chicago-area mattress store produced a television commercial to promote its MLK mattress blowout. Lie down for racial equality!

Another day to shop: Not, I think, what Dr. King had in mind when he rode a bus across the Jim Crow South, marched through the streets of Chicago, and took thousands and thousands to Washington to dream big dreams.

Unfortunately, the generals of the retail-industrial complex know an opportunity when they see it.


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